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Deng, Jinyang

Professor of Recreation, Parks & Tourism 

Dr. Deng is a Professor in Recreation, Parks, and Tourism Resources Program, School of Natural Resources, West Virginia University. He received his Ph.D. in Recreation and Leisure Studies from the University of Alberta, Canada. Dr. Deng’s current research interests focus on ecotourism, rural tourism, tourism planning, and urban forests. He explores subjects such as environmental attitudes and behaviors among ecotourists, GIS applications in recreation and tourism, visitor profile and tourism markets, tourism economic impacts, stakeholders’ attitudes towards rural tourism, and recreational use of urban forests. Dr. Deng’s research has been funded by federal agencies (e.g., USDA Forest Service, USDA NIFA, and Appalachian Regional Commission), state government (e.g., West Virginia Department of Commerce and West Virginia Division of Natural Resources), private foundations (e.g., Claude Worthington Benedum Foundation), and local Destination Management Organizations (DMOs) (e.g., Garrett County Chamber of Commerce and Pocahontas County Convention and Visitors Bureau) (see a collection of funding agencies/organizations’ logos below). His research has been published in Annals of Tourism Research, Tourism Management, Journal of Travel Research, Journal of Sustainable Tourism, Current Issues in Tourism, Leisure Sciences, Journal of Leisure Research, Journal of Environmental Management, Environment and Behavior, Urban Forestry and Urban Greening, and other outlets. Dr. Deng is an associate editor of Frontiers in Sustainable Tourism and has served as associate editor of Journal of Park and Recreation Administration from 2017 to 2022. He also serves on the editorial board of Tourism Analysis.


  1. Luo, Y., Deng, J., Pierskalla, C., Lee, J.-h., & Tang, J. (2022). New Ecological Paradigm, Leisure Motivation, and Wellbeing Satisfaction: A Comparative Analysis of Recreational Use of Urban Parks before and after the COVID-19 Outbreak. Land, 11, 1224.
  2. Deng, J., & Andrada, R. (2020). Visitors spatial movement patterns and market segmentation in Washington, D.C. Tourism Analysis, 15(1), 1-20.
  3. Arbogast, D., Butler, P., Faulkes, E., Eades, D., Deng, J., Maumbe, K., & Smaldone, D. (2020). Using social design to visualize outcomes of sustainable tourism planning: A multiphase, transdisciplinary approach. International Journal of Contemporary Hospitality Management, 32(4), 1413-1448.  (Ph.D. advisor of the first author)
  4. Deng, J., & Li, J. (2019). Determination of derived importance of a tourism destination: A comparison of indirect methods. Current Issues in Tourism, 22(4), 456-475.
  5. Dhami, I., & Deng, J. (2018). Linking recreation opportunity spectrum with travel spending: A spatial analysis in West Virginia. Leisure Sciences, 40(6), 508-532. (Ph.D. advisor of the first author)
  6. Deng, J., & Li, J. (2015). Self-identification of ecotourists. Journal of Sustainable Tourism, 23 (2), 255-279
  7. Idami, I., Deng, J., Burns, R., & Pierskalla, C. (2014). Identifying and mapping forest-based ecotourism areas in West Virginia -Incorporating visitors’ preferences. Tourism Management, 42, 165-176. (Ph.D. advisor of the first author)