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Yang, Jennifer

Assistant Professor of Merchandising Consumer Products

Jung-ha “Jennifer” Yang, Ph.D. is the Assistant Professor of Merchandising Consumer Products in the School of Design and Community Development in the Davis College of Agriculture, Natural Resources, and Design, at West Virginia University. Her research emphasis is on the examination of apparel consumer behaviors and development of apparel merchandising/retailing strategies. She conducts research to explore the ways to add value to marketing apparel products, which can benefit both apparel consumers and the industry. Her recent publication explored apparel mass-customization. She continues to conduct research on apparel mass-customization along with other topics such as fashion entrepreneurship and fashion consumer behaviors. 

Select Publications

  1. Yang, J., Kincade, D., & Chen-Yu, J. (2015). Types of Apparel Mass-customization and Levels of Modularity and Variety. Clothing and Textiles Research Journal, 33(3), 199-212. 
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